OMNICHANNEL
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Retail and fashion
Base

Redesign of eCommerce platform to enhance digital user experience

Challenge

Navigating the path to success

Base, the sports store chain with over 300 stores in Spain, aimed to connect its brand with the digital user and tasked us with redesigning its eCommerce for each of its Base and Wannastyle stores in Peninsular and Canary Islands.

Solution

The key to transformation

The eCommerce has been developed on Magento, headless, with 4 completely decoupled front ends and greater customization of the customer experience. With a multi-brand and mobile-first approach, the design focused on an enhanced visual experience, with personalized and SEO-focused content, accessible product listings, and an intuitive checkout process.

  • Technology

    Ecommerce portal.

  • Design

    Fast prototyping, diseño UX & UI, branded content, mobile first.

  • Methodology

    SCRUM.

  • Partners

    AWS, Magento.

Base ecommerce

New ecommerce with personalized content for an enhanced experience.

Result

The impact of working together

With the design of the new omnichannel experience, the following outcomes have been achieved:

  • Improved eCommerce performance.
  • Reduced time to market.
  • More personalization and flexibility in design and format.
  • Scalability.
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