Experience design by Opentrends


Experience Design

User experience design

Fail faster. Succeed sooner.

Great advances in innovation and business success stories have always been produced from risky ideas. In Opentrends we love risky fearless creatives, who jump in the deep. And we strongly believe that it is the only way to disrupt. Inspired by the Lean UX philosophy, we design experiences in sprints and validate each of our hypotheses in the fastest way. Ability to synthesize, prioritize and maintain team’s passion is essential to solve the challenges of our customers.

  • UX design
  • Information architecture
  • Interaction design
  • Fast prototyping
  • Wireframing
  • UI Design (User Interface)
  • Web and app design
  • UX content
  • Copywriting & Storytelling
  • UX corporate training
  • Ideation Workshops
  • Design sprints
  • Product design
  • Motion graphics

We don't need great ideas. Just fast prototypes.

User experience design


At Opentrends Experience design team, we are about 30 creatives from different areas. We work in transdisciplinary squads, with experts in UX, UI, user research, service design, motion graphics, multimedia interactive, branding and advertising, UX content, storytelling and frontend. 

User research

Users are kings

We usually think that our users are Einstein. But actually, they are more like Homer Simpson. And they will always end up using our digital products in the most unimaginable way possible.


For this reason, when we do a product conceptualization or service design, we always place the user in the center. To understand their needs, desires and, perhaps most importantly, their contradictions. We have group of experts in user research and user testing that has carried out projects around the world.

  • Desk research
  • Social media research
  • Focus group
  • Shadowing
  • Mirroring
  • Surveys
  • User interviews
  • Personas and empathy maps
  • Remote user testing
  • Lab user testing
  • A/B testing
  • 5 seconds test
  • Card sorting
Service design

Business driven design

When we design a new product or digital service we always strive for a balance between technology, user and business needs. In every project we create a customer-oriented methodology. It is focused on understanding the business context, driven on value proposition and exploring personality and meaning of brands and products. Our goal is to dedicate creative efforts on customers’ business core. We also define, understand and follow business indicators, such as conversion, user acquisition, loyalty and engagement.

Opentrends user research
Opentrends fast prototyping
Opentrends VR user experience

Our services in service design, digital strategy and design thinking:

  • Design thinking workshops
  • Design thinking corporate training
  • Business canvas
  • Service blueprint
  • Strategic Roadmap
  • Service design
  • Data strategy
  • Digital strategy
  • Product design