TECHNOLOGY
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Automotive and aerospace
VGED

New portal to streamline dealership processes

Challenge

Navigating the path to success

Volkswagen Group España Distribución (VGED) needed to enhance the productivity of its professionals by avoiding email-based management of procedures and centralizing all communications with the network into a single tool or portal.

VGED is the distributing company for vehicles, spare parts, accessories, and mobility solutions for the Volkswagen, Audi, Škoda, and Volkswagen Commercial Vehicles brands in the Peninsula and Balearic Islands.

Solution

The key to transformation

Develop DealerNET, a platform that connects the dealership network with the brand and its suppliers. This serves as the entry portal for all dealership procedures, which are processed through a workflow of states for management. It also provides a configurable dashboard with KPI panels that unify different data and offer information on key performance indicators (KPIs).

The portal is used for various daily tasks, such as logistics, campaigns, training, lead management, customer satisfaction, communications, order tracking, and more. Additionally, it has been integrated with the Single Sign-On authentication platform (Central Authentication Service) already used in VGED.

  • Technology

    Web portal.

  • Partner

    Liferay.

VGED composición
DealerNET has allowed us to have closer communication with our Official Dealership Network, improving the service we provide in various areas such as Marketing, advancing in encouraging the execution of their local communication plans.
Elena Mayans Marques, Audi Dealer Advertising & Events at VGED

Results

The impact of working together

The volume of managed emails has been reduced.

  • User productivity has improved:
    • Management time per procedure is reduced.
    • A greater volume of requests is processed in the same period of time.
  • Single access to manage communication with the brand and its suppliers.
  • Presentation of results to Management is facilitated thanks to the KPIs.
  • Brand coherence is gained.
The ability to free ourselves from the constant drip of emails has been a success. We work more efficiently by controlling the most relevant procedures through the integrated Dashboard, providing faster and more decisive service to the Dealership Network
Carolina Puelma, Agency Sales Planning Specialist at VGED